LET US MAKE YOUR REAL ESTATE PROJECT A COMFORTABLE EXPERIENCE
FOR RENTERS
Your lease may be up, and
your
landlord is asking for an
exorbitant increase. You may
be
relocating to New York. You
may
be expanding your family.
New York City’s rental
market is
fast-paced, deceptive, and
expensive. Its rooms are too
dark, its kitchens too
small,
its intercoms don’t work.
Two
bedrooms online transform
into
one bedrooms in-person.
Asking
rents increase 20% within
one
year. Prospective tenants
compete for closets. The
money
you spend on a month of rent
could get you a round trip
to
Japan, hotel included.
Acknowledging these
realities,
our Advance Associates team is
street-savvy and
client-driven.
On your first appointment,
we
ask you: What is your
lifestyle?
Your budget? Your
priorities? We
place you with a Advance Associates
agent
who is an expert on your
target
neighborhood. Our agent
hunts,
as tirelessly as Frodo
Baggins,
for your dream space. Unlike
other agents, we take care
to
view properties beforehand,
and
do not waste your time
showing
properties that don’t match
your
expectations. Because
providing
the right support makes all
the
difference.
In its agents, Advance Associates
values
certain qualities: ethics,
talent, intelligence, and
generosity. Advance Associates agents
are
selectively hand-picked, and
better supported than any
other
agents in the city. Our
proprietary technological
platform allows us to
research
properties in a uniquely
accurate and exhaustive
manner.
We communicate with clients
round-the-clock using a
modern,
multimedia support system.
Our company commitment is to
provide a transparent and
effective rental process. We
are
proud to service a large
number
of dedicated, repeat
customers.
FOR BUYERS
“Will I get a better deal on
an un-renovated unit?
“What’s my timeline?”
“Will I pass a Co-op
board approval process?”
As a buyer in New York City,
you are making a unique kind
of choice. Few financial
commitments are quite as
large as the purchase of
property. In addition to
finding the best home, you
have a vision regarding your
investment. Whether you
intend to sell the property
in five years, or your
family will own it for
generations; whether this is
a rentable property or not:
you are expecting a return.
The soundness of your
investment depends on the
acquisition moment (the
purchase price), your cost
of money, and your future
plans. Advance Associates will assist
you in preparing a 10 year
financial model for your
investment. Our agents are
skillful financial advisors.
We evaluate your current
finances, future budget,
property holding strategy,
and expected return on
investment. This analysis
allows us to understand your
personal and financial
objectives.
Advance Associates agents further
assist you in deciding what
kind of property to buy. We
build detailed property
comparable charts,
customized to hone in on
what matters most to you.
Different neighborhoods;
Ownership types and owner
rights; whether the unit’s
building has an underlying
mortgage; the break-up of
common fees and real-estate
taxes; whether there is a
tax abatement; and so forth.
Maintenance fees vary
widely, and are only
comparable based on
additional building data. We
go the extra step to gather
property data through
several city websites.
Advance Associates believes that
empowering our clients, and
allowing them to be more
knowledgeable than other
buyers, makes them smarter
investors and more
competitive bidders.
Beyond analysis, our
property search process is
hands-on and practical.
Advance Associates agents have
intimate market knowledge,
and know offhand of new
developments, and current
and upcoming market
listings. We take care to
examine properties before
showing them, and specialize
in particular neighborhoods
and property types. We
minimize your physical time
in the street, only showing
properties that fit your
lifestyle demands.
Our work does not end when
we find your dream home. We
nurture the deal, helping
you through the negotiation
process; legal process;
financial process; co-op
process. Our agents are
experienced, shrewd
deal-closers. Finding a deal
is only the beginning of an
increasingly supportive
client-agent relationship.
We help bring the puzzle
together, dealing properly
with unexpected occurrences,
and efficiently
communicating with all
parties to avoid time
delays.
FOR SELLERS
A seller nowadays is in a
tough position:
Contradictory pricing
advice; stalled timing;
market volatility. Upon
finding a prospective buyer,
success remains distant. The
buyer needs to be
scrutinized: Is she for
real? Will my building
accept her?
One seller approach—the more
common approach—is trial and
error. Sellers wait a
certain amount of time and
drop their prices; change
agents; leave and return to
market. Sellers make and
lose buyer commitments. They
replace furniture, renovate
their master bathrooms. They
anticipate calls for their
ads. They upgrade their ads.
More than anything, sellers
wait and hope.
To sell a property
effectively, the seller’s
agent has to be a talented
businessman. He needs to
have an intelligent, active
sales strategy that avoids
trial and error. If your
agent is not a unique
individual, fire him.
What in reality is your
agent doing for you? What’s
his time expense? How much
does he promote your
property? Does he hire a
graphic designer to build
modern, attractive ads? Does
he passively wait for phone
calls, or does he go to
networking events every
evening? Will he hold your
buyer? Do you trust him?
Advance Associates agents concentrate
on packaging and promoting
your property, including:
valuating, advertising,
staging, and negotiating.
Regardless of whether your
property is unique or
standard, representation
plays a huge role in
demonstrating your
property’s value, and
achieving your desired
price. Marketing a property
is no different than
marketing a pair of pants or
a toothpaste: the
prospective buyer subscribes
to a concept, a lifestyle, a
brand, a solution.
Advance Associates’s sales team knows
how to distinguish your
property. Our agents are
aware of the current demands
of the market: what
properties are hot, what
buyers want, what units are
common and need to be
individualized in order to
sell. We are cognizant of
the fluctuations of your
local neighborhood as well
as of the larger city
landscape: who you are
competing against, and how
they are doing it. On the
basis of this research,
Advance Associates agents identify,
brand, and project your
property’s best qualities
for a targeted audience. Our
agents advise you on
furnishing and renovation
with an eye to the most
effective, value-added
improvements. We create
marketing material in your
target audience’s visual and
verbal language. Our
graphics designer, brand
specialist, and cutting-edge
website technology make your
property truly stand out.
Advance Associates’s superior
presentation allows us to
firmly stand by mid to
high-end prices. We do not
under-value your property in
order to sell easily.
Neither do our properties
languish on the market. Our
sales agents are carefully
chosen for unwavering time
commitment, energy, and
interpersonal skills. We
emphasize the psychology of
maintaining long-term,
committed relationships with
real buyers. Our agents are
also well versed in the
financial and legal
knowledge required to assist
both the seller and the
buyer, expedite the process,
and get the deal done.
Selling a property requires
self-motivated business
acumen, and huge drive.
Hundreds of thousands of
dollars, and many months of
time, are the loss/gain
difference between the
results of standard and
superior strategy. Advance Associates
agents concentrate on
packaging and promoting your
property, including:
speaking, valuating,
advertising, staging, and
negotiating. Regardless of
whether your property is
beautiful or sub-par,
representation plays a huge
role in demonstrating your
property’s value, and
achieving your desired
price. Marketing a property
is no different than
marketing a pair of pants or
a toothpaste: the
prospective buyer subscribes
to a concept, a lifestyle, a
brand, a solution.
FOR LANDLORDS
You might own a condo unit,
a 6-unit townhouse, or a
high-rise rental property.
You might self-manage or
hire a managing agent. You
might rent your own units
out, hire an in-house rental
team, or have a relationship
with a brokerage. You are a
New York City landlord, and
we are your best partner.
This is why:
Advance Associates’s rental agents are
smarter, faster, and more
sophisticated than agents at
other firms. Our agents are
trained by both property
managers and brokers. We
understand the fundamentals
of what makes your building
tick. When we approach an
apartment in your building,
we don’t just see 300 square
feet on 28th Street with no
elevator. We understand the
fundamental issues you deal
with, and the objectives you
seek to achieve.
At Advance Associates, we understand
the importance of
controlling one important
aspect of a landlord’s
business: The tenant body.
When leasing units, your
foremost concern is to avoid
vacancy loss. Our agents
rent most standard
apartments within two weeks.
In a small building, even a
small vacancy loss makes a
large hole in the cash flow.
However, we also believe
that high quality—paying,
law-abiding, quiet,
clean—residents, are the
foundation of a profitable,
well-run building. All too
often, landlords do not pay
sufficient attention to
their choice of residents.
They merge leasing with
their general management
affairs. As a result, they
do not consistently rent to
reliable residents, and have
longer vacancy periods, and
rent loss. Our agents have
years of experience in
carefully choosing quality
residents.
A simple example: A
mid-range rental in Brooklyn
Heights has a new tenant. He
pays rent regularly, but
goes to work one day and
leaves his tub faucet on. He
floods his bathroom. The
water breaks through the
ceilings of several
bathrooms below him. The
landlord pays $35,000 to fix
the apartments. He sues this
tenant, to no avail.
Vetting potential residents
is our career, our
obsession. A resident is
both the basis of your
profit, and a liability.
Advance Associates agents are trained
to conduct rigorous credit
and background checks.
We are careful to call
multiple references,
employers, and prior
landlords. We ask for bank
statements, tax returns, and
employment letters. Our
investment lies in our
relationship with the
landlord. We’d rather not
make the money from a rental
deal than ruin our
credibility by referring a
bad tenant.
FOR DEVELOPERS
The Property
Feasibility Analysis
Property Due Diligence
Development Planning – Unit
Mix, Unit Sizes, Unit
Layouts
Design & Architecture
services
Contracting services
The Brand
Develop a marketing plan
Create marketing materials,
brochures, videos, website,
signage, etc
Hire public relations firm
to get maximum exposure
Staging & Branding
Financial Modeling,
Budgeting, and Forecasting
Unit pricing based on market
analysis
The Broker
Sales representative –
Property showings &
Inspections
Identifying qualified buyers
Negotiation with qualified
buyers
Manage entire legal process
Closing
